A Strategic Rebranding that drove 4 New Acquisitions & a 200% Increase in Web Traffic for an Engineering Firm
11
New Clients
200%
Organic Traffic
Introduction
Founded in 1985 by Mr. Anil Anant Raje, Aartech Solonics Ltd. is a leader in customized electrical systems. As the company ready to take on a new and revamped vision and role, it sought to enhance its brand identity, increase client acquisition, and reinforce its position as an industry leader. After our rebranding efforts, the company successfully went public, marking a major milestone in its growth journey.
Services
Brand Strategy
Website Development
Design Solutions
Our Approach
Extensive Brand Research & Positioning
- Brand Pyramid Exercise:Conducted structured workshops involving employees at all levels—executives, mid-management, and factory workers.
- In-Depth Interviews: Asked research-backed questions to uncover core brand values, strengths, and market differentiators.
- Benchmarking Analysis:Compared Aartech with industry leaders to identify positioning gaps and opportunities.
- On-Ground Research: Spent three days in Bhopal, conducting 30+ in-person sessions with 3,000 employees across departments.
- Core Insight Discovery: Unearthed a shared ethos—"Living Passion Through Engineering"—resonating from factory floors to the leadership team.
Logo & Tagline Development
- Conceptualization: Designed a modern, future-ready logo that reflects Aartech’s engineering excellence.
- Industry-Relevant Inspiration: Drew elements from daily engineering tasks, making the identity deeply connected to the company’s work.
- Psychographic-Based Color Selection: Chose a color palette strategically aligned with industry and audience psychology.
- Tagline Creation: Developed a tagline that reinforces Aartech’s passion for engineering and innovation.
Complete Brand Collateral Overhaul
- Corporate Materials: Redesigned sales toolkits, investor decks, and company brochures to reflect the new brand identity.
- Stationery & Office Essentials:Updated business cards, letterheads, envelopes, and email signatures for consistency.
- Workplace & Client Experience:Extended branding to mugs, signage, employee ID cards, and packaging materials.
- Unconventional Touchpoints:Branded everyday items like tissue papers, notebooks, and event giveaways to reinforce brand presence.
Website Development & Optimization
- Performance Optimization: Engineered a world-class website that loads in 0.3 seconds, even on a 2G network.
- Enhanced UX & UI:Created a visually appealing, intuitive, and responsive design for seamless navigation.
- Automation & AI Integration:Implemented WhatsApp automation for instant inquiries and an automated lead collection system to improve conversions.
- Global Appeal: Transformed the website’s look, feel, and functionality to meet international standards.
Results
- 200% increase in organic website traffic in 90 days, significantly boosting online visibility.
- Acquired 11 new international clients, expanding the company’s global clientele.
- Strengthened brand recall, reinforcing Aartech Solonics Ltd. as an industry leader.
- The company successfully went public after the rebranding, marking a major milestone in its journey.
