Enabling an Ed-Tech player to get 3x Website Traffic & 2x Subscriptions in Just 3 Months!
3X
Website Traffic
2X
Subscription
Introduction
Dhruvak Academy, an innovative ed-tech platform, sought to revolutionize value-based education using technology. By integrating interactive content, including animations, real-life footage, and sports stories, the brand aimed to teach essential life values such as grit and compassion. And equip students with practical knowledge and essential life skills to prepare them for the future.
Dhruvak wanted to establish trust among parents, enhance brand awareness, and drive website subscriptions, making value-based learning more engaging and accessible.
Services
Brand Strategy
Social Media
Website Development
Performance Marketing
Our Approach
- Extensive Market Research: Conducted in-depth audience analysis to understand parental concerns and student learning preferences.
- Brand Identity Enhancement: Designed and introduced a mascot to strengthen brand recall and engagement among children and parents.
- Performance Marketing & Social Media Launch: Implemented targeted paid campaigns on Instagram and Facebook to increase visibility and reach.
- Strategic Communication: Developed a data-driven messaging strategy focused on parental trust and the long-term benefits of value-based education.
Results
- 2.4 million+ parents reached through highly engaging content.
- 3x increase in website traffic within just two months.
- 2x growth in subscriptions in only three months.
