7M+
paid subscribers
1Bn+
Impressions
10Mn+
video views
Introduction
As one of India's leading video-on-demand streaming platforms, ZEE5 offers an extensive catalog of content in 12 languages, catering to a massive audience base. The platform aimed to increase its paying subscribers while promoting its new $5.7 annual subscription offer. Additionally, ZEE5 sought to bridge the gap between traditional TV viewers and OTT audiences, solidifying its position as India’s top-tier streaming service.
Services
Social Media
Performance Marketing
Our Approach
- Launched the ‘Anytime Manoranjan (ATM) campaign, featuring popular TV stars across 6 languages & 13 states to maximize reach.
- Bridged the gap between TV & OTT by introducing viewers to ZEE5’s vast and engaging content library.
- Influencer Collaborations: Partnered with 40+ influencers across different tiers to amplify excitement and credibility.
- Amplified the campaign through social media and influencer marketing, sparking meaningful conversations and driving engagement.
Results
- 7M+ new paid subscribers onboarded through the campaign.
- 1 Billion+ impressions generated across digital platforms.
- 10M+ video views, boosting ZEE5’s brand recall and engagement.
- $1M+ in advertising revenue, establishing ZEE5 as a dominant force in India's OTT landscape.
