Our
Vision
Making the world irresistible to Indian travellers.
Destination Marketing & DMO Marketing Agency Specialists
Meet The Destination Marketing Agency Specialists
We Cracked
One of the World's
Fastest-Growing Travel Markets
India's outbound travel market is worth $61.7B and growing fast. With the right cultural narratives, we help DMOs and NTOs tap into it.
- 10+national boards
- 5countries
- 15+years of combined leadership experience
Our
We turn desire into arrivals, and arrivals into livelihoods
Our
Mission
Why Leading Travel Brands
Trust Us
Our leadership has worked with tourism boards like Singapore & Sharjah, and at the world's largest ad networks.
Experience
Expertise
TRUST
Also, the work we do isn't limited to government mandates, DMOs and NTOs alone. Global brands trust us too, like Costa Cruises, Resorts World, travel tech platforms and other global travel brands.
Travel marketing experts across 5 countries
We started in 2021 with a small team and a belief in building on culture, not media spend. Within four years, we were global.
Access India's biggest Cultural Voices
Spanning Bollywood, Regional Cinema, OTT, Hip-hop, Cricket, Comedy, Fashion, Food, Travel, Tech — from India's metros and Tier 2 & 3, to the GCC, UK & Europe, Southeast Asia, Russia & CIS, West & South Africa.
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5,000+
creators and celebs
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62.3% average authentic-audience score across markets
Data Partners
Platform Partners
Production & Culture Partners
Travel Partners
Leadership that moves the needle
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Sanket Bolinjkar
Founder and Chief Executive Officer
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Ekaterina Bolinjkar
Co-Founder, Finance and People
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Jason Dias
Director of Growth & Strategy
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Mihir Shah
Regional Director, UK
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Julien Cordon
Regional Director, GCC
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Maria Masiri
Regional Director, Africa
One Partner.Four Capabilities.
Every campaign on this site draws from the same four capabilities. Most agencies rent one of them. We built all four in-house.
Available to Partners
Destination marketing agencies outside India can access all four capabilities through a partnership, not a one-off brief.
Creator & Celebrity Network
5,000+ actively managed Indian creators and celebrities, cast for fit within a subculture, not follower count.
Media Distribution
Direct relationships with publishers, platforms and outlets that earn a story real estate, not just paid placement.
Travel Agent Intelligence
On-ground insight from India's travel agent network on what's actually converting bookings today.
Proprietary Data
Original research, like the India Outbound Inspiration Report, built from surveys most agencies can't run at our scale.
What does Mélange Digital do?
Mélange Digital is a destination marketing agency specialising in DMO, NTO marketing, that turn cultural insight into travel bookings. We work with national tourism boards, destination brands and travel tech platforms, building campaigns run by people who've worked inside the industry they now serve.
How is a travel marketing agency different from a regular ad agency?
A regular ad agency buys media and hopes it lands. A travel marketing agency starts with why a destination matters to a specific audience, builds the story inside that culture, then engineers the path to a booked trip. The difference shows up in arrivals, not just impressions.
What makes a destination marketing agency different from a general marketing agency?
A general agency serves any industry. A destination marketing agency works exclusively with tourism boards, DMOs, and travel brands, understanding budget cycles, ministerial reporting, and traveller psychology specific to this category. That focus is why boards trust Mélange with mandates broader agencies rarely see.
What results can a destination expect from travel advertising?
Real travel advertising is measured in arrivals and bookings, not clicks or views. Mélange's campaigns have driven double-digit YOY arrival growth and multi-million-dollar attributed sales for tourism boards and travel brands. Every campaign is built around a specific, trackable outcome agreed before work begins.
How much does it cost to work with a travel and tourism marketing agency?
Cost depends on the mandate: a single campaign, a market launch, or an ongoing retainer all price differently. Mélange scopes every engagement around the board or brand's specific goals rather than a flat package. The fastest way to get a real number is a strategy call.
We Used To Be Clients Too. Let's Talk.
Get In Touch