Influencer Marketing
Creators and celebrities cast by subculture fit, not follower count
India's Leading Travel and Tourism Marketing Agency
As a tourism marketing agency,
India's outbound travel market is projected to reach 50 million travellers by 2030.
We help destinations earn their attention.
10+ national boards
5,000+ creators
15+ years
Trusted by global tourism boards and brands alike
Four ways we turn cultural insights into arrivals. Know more about our services on our Services page.
Branded Content & IP
Destinations woven into the films, music and platforms culture already watches.
Experiential Marketing
Booths, activations and trade floors designed for lasting experiences.
FAM Trips + PR
Earned media and on-ground hosting that builds trust a media buy can't
See Us in Action
The work speaks for itself
We get what most destination marketing agencies don't: that India isn't one travel market, but multiple different traveller types, with different cultures, languages and income levels.
And we get the people Indian travellers trust, to advertise for you.
$61.7B
India's outbound travel market by 2033
50M+
Indian international travellers by 2030
We put a method to how destination marketing actually works
DECODE
We identify rising subcultures and passion points in India across music, sport, fandom, wellness, food, etc. and spot what's making waves.
MATCH
We pair each passion point with a destination experience that authentically fits, and creators who already have real credibility in that subculture, not just a presence in it.
NARRATE
We craft the destination stories in the subculture's own language. The destination lives within the narrative, never bolted on top or as a backdrop.
CONVERT
We engineer the path from emotion to actual bookings using these stories with regional languages, the platforms audiences actually use, and trade activations.
Pitching a campaign is the easy part. Getting government approval takes real expertise, and that's exactly where we specialise.
Intelligence-Led
Every brief begins with verified traveller data from research partners, including Skyscanner, Amadeus, Skift Research and McKinsey.
Approval-Savvy
We operate within your reporting lines, approval cycles and compliance requirements, and manage all clearances and governance directly.
Full Funnel
Our work does not stop at building awareness. We guide travellers from their first exposure to your destination through to booking.
Accountable
We are committed to delivering accurate, transparent reporting that ensures your destination's growth stays on the right track.
Find out how ready
India is for your destination.
Singapore Tourism Board
Singapore Tourism Board: "Is This Even Singapore?"
190M views. Total Indian arrivals grew 18% YoY; under-35 traveller share rose from 31% to 39%, across five creator-led subcultures.
+18%
YoY growth in total Indian arrivals to Singapore
+24pts
“Youth-relevant” brand perception
190M+
Views
Hong Kong Tourism Board
Hong Kong Tourism Board: #HerHongKong
+22% YOY growth in South Indian female arrivals, driven by four actresses cast against real travel motivations. Average Length of Stay: 2 nights to 3 nights.
+22%
YOY growth in South Indian female arrivals
2–3 nights
Average Length of Stay
+15pts
Leisure Share of Indian Arrivals
Zambia Tourism Authority
Zambia Tourism Authority: OTM Mumbai 2026
The client reported 500+ trade connections over a one-year mandate, approximately $3.2M from seven MICE groups (75–700 guests), and 18 influencers. The campaign also received the "Most Promising Destination" award on debut.
Award
Most Promising Destination on debut
500+
trade connections
3 days
on the floor
Resorts World Sentosa
“Go Bananas in Minion Land”
USS wanted to drive bookings from affluent travellers beyond India's metros. We built a regional creator campaign across ShareChat and Moj in 15 states, using PayU audience data to reach the right travellers through five top creators with a combined 26 million followers. Resorts World Sentosa reported 4,927 direct bookings via a tracked booking link.
+6.80%
Lift in consideration to visit Minion Land
13.7M+
Reach
4.75%
Campaign-wide ER
86M+
views
4,927
direct bookings
Dream Cruises (campaign ran as Resorts World Cruises)
Dream Cruises (campaign ran as Resorts World Cruises): Maiden GCC Launch
$2.3M+ in attributed sales, 90M+ impressions, 250K+ clicks and 44 creators. The campaign ran as Resorts World Cruises.
$2.3M+
attributed sales
90M+
impressions
250K+
clicks
Singapore Tourism Board
Singapore Tourism Board: "Is This Even Singapore?"
190M views. Total Indian arrivals grew 18% YoY; under-35 traveller share rose from 31% to 39%, across five creator-led subcultures.
+18%
YoY growth in total Indian arrivals to Singapore
+24pts
“Youth-relevant” brand perception
190M+
Views
Hong Kong Tourism Board
Hong Kong Tourism Board: #HerHongKong
+22% YOY growth in South Indian female arrivals, driven by four actresses cast against real travel motivations. Average Length of Stay: 2 nights to 3 nights.
+22%
YOY growth in South Indian female arrivals
2–3 nights
Average Length of Stay
+15pts
Leisure Share of Indian Arrivals
Zambia Tourism Authority
Zambia Tourism Authority: OTM Mumbai 2026
The client reported 500+ trade connections over a one-year mandate, approximately $3.2M from seven MICE groups (75–700 guests), and 18 influencers. The campaign also received the "Most Promising Destination" award on debut.
Award
Most Promising Destination on debut
500+
trade connections
3 days
on the floor
Resorts World Sentosa
“Go Bananas in Minion Land”
USS wanted to drive bookings from affluent travellers beyond India's metros. We built a regional creator campaign across ShareChat and Moj in 15 states, using PayU audience data to reach the right travellers through five top creators with a combined 26 million followers. Resorts World Sentosa reported 4,927 direct bookings via a tracked booking link.
+6.80%
Lift in consideration to visit Minion Land
13.7M+
Reach
4.75%
Campaign-wide ER
86M+
views
4,927
direct bookings
Dream Cruises (campaign ran as Resorts World Cruises)
Dream Cruises (campaign ran as Resorts World Cruises): Maiden GCC Launch
$2.3M+ in attributed sales, 90M+ impressions, 250K+ clicks and 44 creators. The campaign ran as Resorts World Cruises.
$2.3M+
attributed sales
90M+
impressions
250K+
clicks
Industry awards across creativity, AI in marketing, brand impact and influencer marketing.
India Business Awards 2025
Most impactful full-service marketing agency in 2025
Brand Impact Award 2024
Outstanding professional achievement and contribution towards nation building
Asia Leadership Award 2024
Best use of AI in marketing
Access India's biggest Cultural Voices
Spanning Bollywood, Regional Cinema, OTT, Hip-hop, Cricket, Comedy, Fashion, Food, Travel, Tech — from India's metros and Tier 2 & 3, to the GCC, UK & Europe, Southeast Asia, Russia & CIS, West & South Africa.
-
5,000+
creators and celebs
-
62.3% average authentic-audience score across markets
We surveyed 4,200 Indian outbound-eligible travellers across 12 cities to find out what actually triggers a destination decision. Download the India Outbound Inspiration Report 2026 for free.
The Indian Outbound Inspiration Report 2026
- The full India Outbound Inspiration Report 2026, 4,200 respondents, 12 cities, T1 through T3
- Which inspiration channels move Indian travellers to consider new destinations
- Which of the six Indian traveller cohorts is most likely to choose your destination
- A follow-up from the Mélange team if you want to talk through the implications
Download the Report
Next report — coming soon
- Full report download once it goes live
- Audience and market findings for a new travel brief
- Cohort and channel takeaways boards can act on
- A follow-up from the Mélange team when you’re ready
Coming soon
"It's always been a pleasure working with Mélange Digital. They delivered nearly double our campaign targets, driven by meticulous research and a spot-on selection of creators."
- Pooja Raut, Digital Lead & Brand Specialist, Singapore Tourism Board
"Mélange brought genuine cultural access. The voices they chose were not just popular, they were credible to exactly the audience we needed. The repositioning worked."
- Puneet Kumar, Director, South Asia & Middle East, Hong Kong Tourism Board
"Mélange Digital gave a first-time entrant at OTM Mumbai the most experience on the floor, not just a booth. The result was 500+ trade connections and our Most Promising Destination award."
- Collins Chilongoshi, Tourism Promotion Manager, Zambia Tourism Authority
"Mélange Digital made Singapore live inside DIVINE's track, Saucy, instead of just backing an ad around it. That's the kind of brand integration our industry needs more of."
- Rohit Machcha, VP – Revenue & IPs, Gully Gang
"Our maiden GCC launch needed one team accountable for everything, from positioning to performance. Mélange Digital delivered that, and $2.3M in sales proved it was the right call."
- Naresh Rawal, Senior Vice President – Sales & Marketing, Resorts World Cruises
"This activation shifted Saudi from a religious destination to a leisure one, right inside Phoenix Mall. Mélange Digital's execution of our kiosk brought us 400+ walk-ins and 1,200+ e-visa enquiries in four days."
- Sajin Nawshad, Director, Akbar Group
"We needed bookings from affluent India beyond the metros. Mélange Digital built a creator engine for Tier 2 and Tier 3 India, and 56M views proved it worked."
- Rae Soon, Regional Manager – Sales & Marketing (India), Resorts World Sentosa
"Their data-driven campaigns helped us exceed INR 3 Crores in sales. From strategy to web development and engaging content, they truly made a difference. We felt supported throughout, and their creativity brought our vision to life!"
- Vasundhara Gupta, Head – Costa Cruises
What does a travel marketing agency do?
A travel marketing agency turns a destination or travel brand into a choice travellers actively make. It maps the audience's cultural passions, builds a story inside them, casts the right creators, then engineers the path from that story to a booked trip. Success is measured in arrivals, not impressions.
How is a travel marketing agency different from a regular ad agency?
A regular ad agency buys media and hopes it lands. A travel marketing agency starts with why a destination matters to a specific audience, builds the story inside that culture, then engineers the path to a booked trip. The difference shows up in arrivals, not just impressions.
Do travel marketing agencies work with national tourism boards?
Yes. Mélange works directly with national tourism boards and destination marketing organisations, including Singapore Tourism Board, Hong Kong Tourism Board, and Saudi Tourism Authority to name a few. Our campaigns are built to survive board-level scrutiny: measurable arrivals, clear attribution, and outcomes a minister can report upward.
What results can a destination expect from travel advertising?
Real travel advertising is measured in arrivals and bookings, not clicks or views. Mélange's campaigns have driven double-digit YOY arrival growth and multi-million-dollar attributed sales for tourism boards and travel brands. Every campaign is built around a specific, trackable outcome agreed before work begins.
How much does it cost to work with a travel and tourism marketing agency?
Cost depends on the mandate: a single campaign, a market launch, or an ongoing retainer all price differently. Mélange scopes every engagement around the board or brand's specific goals rather than a flat package. The fastest way to get a real number is a strategy call.
We surveyed 4,200 Indian outbound-eligible travellers across 12 cities to find out what actually triggers a destination decision. Download the India Outbound Inspiration Report 2026 for free.
What you get:
- The full India Outbound Inspiration Report 2026: 4,200 respondents, 12 cities, T1 through T3
- Which inspiration channels move Indian travellers to consider new destinations
- Which of the six Indian traveller cohorts is most likely to choose your destination
- A follow-up from the Mélange team if you want to talk through the implications
