Our Work

Work That Moved Arrivals.Not Just A Metric.

How we did it: decode the culture, narrate the story, match the creator, convert the emotion into a booking.

Singapore Tourism Board: #IsThisEvenSingapore

21 creators across five youth subcultures. 190M views. Total Indian arrivals grew 18% YoY; under-35 traveller share rose from 31% to 39%.

Hong Kong Tourism Board: #HerHongKong

Hong Kong read as a corporate stopover for Indian travellers. Meanwhile South Indian women were travelling independently for self-discovery, a high-intent cohort no destination had claimed.

Zambia Tourism: OTM Mumbai 2026

Client-reported results from a one-year mandate: 500+ trade connections, approximately $3.2M from seven MICE groups (75–700 guests), and 18 influencers.

Resorts World Sentosa: Go Bananas in Minion Land

Five regional-language creators on ShareChat and Moj. +6.80% lift in consideration to visit Minion Land; 13.7M+ reach; 4.75% campaign-wide ER. 86M+ views; 4,927 direct bookings reported by Resorts World Sentosa via a tracked booking link.

Dream Cruises (campaign ran as Resorts World Cruises): Premium Cruise Launch, Dubai

$2.3M+ in attributed sales; 90M+ impressions; 250K+ clicks; and 44 creators.

Hong Kong Tourism Board x Ram Charan: Esquire India Cover

Hong Kong was viewed as a corporate stop for Indian travellers, with South India lacking emotional ties to it as a luxury leisure destination. HKTB sought credibility with this audience without the expense and risk of a traditional celebrity endorsement campaign.

Singapore Tourism Board x DIVINE: Saucy Music Video

Singapore needed to stay culturally relevant to India's youth, the under-35 cohort that ignores destination advertising but follows artists religiously. A tourism ad reaches them. A track they actually play does the work for free, on repeat.

Dharma Productions x Singapore Tourism Board: Jigra

Singapore Tourism wanted to own a category, not run a campaign: become South Asia's premier filming destination. That requires landing a marquee Bollywood production, the highest-prestige proof point in destination marketing.

Mall Activation For Saudi Tourism

Saudi Arabia was fixed in the Indian mind as a religious destination. Its leisure and tourism proposition, culture, destinations, hospitality, had almost no awareness among Indian leisure travellers. Perception that entrenched needed physical, sensory proof, not another screen.

Costa Cruises: Introducing Luxury Cruising to India

Costa Cruises launched its maiden Italy-to-India voyage in a market that had never experienced international cruising. Zero category awareness, zero behavioural precedent.