Costa Cruises: Introducing Luxury Cruising to India
Introduction
Costa Cruises launched its maiden Italy-to-India voyage in a market that had never experienced international cruising. Zero category awareness, zero behavioural precedent.
The Insight
You can't sell a product the market has never heard of by describing it. Make it a cultural moment: fuse international luxury with Indian hospitality so the unfamiliar feels made for them.
Our Solution
We launched a creator-led experiential campaign, #NamasteFromCosta, with over 40 creators across cohorts including luxury, family, mom-blogging and solo travel. Influencers were invited on board to experience the vessel firsthand, creating authentic, high-quality social content showcasing the food, luxury hospitality and entertainment.
The first-of-its-kind sea-cation voyage was flagged off by India's Union Shipping Minister and Italian dignitaries. Creators highlighted how the Italian cruise liner adapted to Indian preferences, serving authentic regional and vegetarian cuisines and incorporating localized entertainment.
Business Impact
- 9000+ — Qualified booking enquiries
- $430K+ — Attributed sales
- 17M+ reach | 19M+ views | 4.2X engagement | 25K+ new followers