Positioning a Global Cruise Brand as India’s Ultimate Luxury Sailing Experience
3Cr+
Sales
19M+
Views
17M+
Reach
Introduction
Costa Cruises, a renowned international luxury cruise liner, made history by launching its maiden voyage from Italy to India. This marked a monumental moment in Indian tourism, introducing a world-class cruising experience tailored for Indian travelers.
To ensure a successful debut, Costa Cruises entrusted us with the challenge of generating high-quality leads, building anticipation, and firmly establishing the brand as the preferred luxury sailing experience in India.
Services
Brand Strategy
Website Development
Performance Marketing
Design Solutions
Content Marketing
Influencer Marketing
Our Approach
- Performance Advertising:Executed a three-stage campaign on Google & Meta for awareness, engagement, and conversion.
- Compelling Social Content: Developed visually rich content showcasing the Costa Serena experience.
- Influencer Collaborations: Partnered with 40+ influencers across different tiers to amplify excitement and credibility.
- #NamasteFromCosta Campaign: Highlighted Costa’s fusion of international luxury with an Indian touch.
- Strategic PR Event: Orchestrated a high-profile event featuring India’s Union Shipping Minister and Italian dignitaries.
Results
- USD 413K in sales from ad campaigns.
- 320% increase in social media engagement.
- Featured in 70+ publications, achieving an Influencer Media Value (IMV) of 27.5 million.
- Influencer reach of 17 million and 19 million organic video views.
- 25k new Instagram followers, strengthening digital presence.
- Successfully introduced international cruising as a premier vacation choice for Indian travelers.
