Introduction
Saudi Arabia was fixed in the Indian mind as a religious destination. Its leisure and tourism proposition, culture, destinations, hospitality, had almost no awareness among Indian leisure travellers. Perception that entrenched needed physical, sensory proof, not another screen.
Services
Influencer Marketing
Storytelling
Design & Development
The Insight
You shift a hardened perception by letting people stand inside the new story. Put Saudi's culture and destinations in front of affluent families where they already gather, make it interactive and shareable, and convert the moment of delight into a captured lead handed straight to a travel partner.
Our Solution
We designed and executed an immersive 4-day activation at Phoenix Marketcity mall, featuring a custom Saudi-architecture kiosk, dual LED displays, a chroma photo booth ("Picture in a Famous Saudi Destination"), a digital Scratch & Win lead-generation mechanic, and branded giveaways.
We provided Saudi Tourism with end-to-end delivery, design, fabrication, logistics and manpower. Our team on the ground actively engaged mall visitors and routed them to Akbar Travels coordinators for conversion, and partnered with Big FM to run a radio campaign to improve walk-ins.
Business Impact
- 4100+ — Walk-in registrations at the kiosk
- 2.1M+ — Reach of the radio campaign
- 1200+ — Saudi packages sold