Dream Cruises (campaign ran as Resorts World Cruises): Premium Cruise Launch, Dubai
Introduction
Resorts World was launching its maiden GCC voyage and had to fill cabins in a competitive market with no prior India-GCC cruise demand.
Services
Influencer Marketing
Story Telling
Content Strategy
The Insight
A maiden voyage in a category with no demand needs three audiences served in their own language at once: Indian expats, Arabic locals and international visitors.
Our Solution
To kick off the maiden voyage of Resorts World Cruises (RWC) in GCC geography, we positioned it as more than just a cruise: an exclusive lifestyle experience blending elegance, adventure and GCC-inspired hospitality.
In addition to high-impact print, OOH and digital campaigns, we launched a creator-led experiential campaign with over 44 creators producing content in English, Hindi and Arabic. The content showcased luxury "resort-cruising at sea," exploring multiple GCC countries without repacking, and enjoying top-deck activities.
Business Impact
- $2.3M+ Attributed sales
- 10.5M+ Reach
- 90M+ Impressions
- 250K+ Clicks