Introduction
Zambia was a first-time entrant at India's largest travel trade show, unknown in the India market, competing for attention against established African and global destinations with bigger budgets.
Zambia Tourism Authority reported 500+ trade connections over a one-year mandate, approximately $3.2M from seven MICE groups of 75–700 guests, and 18 influencers.
Services
Influencer Marketing
Storytelling
Design & Development
The Insight
A first-time entrant can't out-spend. It has to out-experience. Make the booth the most culturally alive space on the floor and convert curiosity into trade relationships in real time.
Our Solution
A first-time entrant can't out-spend. It has to out-experience. Make the booth the most culturally alive space on the floor and convert curiosity into trade relationships in real time.
Business Impact
- Won "Most Promising Destination" Award
- 2 MoU's signed with MICE operators
- 500+ trade connections